AdColony is capable of receiving postbacks for post-install events for optimization purposes. Below are postback set up instructions for some of our top integrated tracking partners:
Adjust
To set up event postbacks in the Adjust Console, you will need to be signed up for “Special Partners”, a module that offers an extended integration for recording data that cannot be accessed through Adjust’s standard integration. Each post-install action has a different endpoint in the Appsflyer system that matches what is set up at the time of SDK integration. To set up a post-install event in the module:
1. Navigate to the app you wish to edit.
2. Click the “Settings” tool.
3. On the popup screen, select “Partner Setup”.
4. Under the AdColony integration section, toggle the “Enabled” button ON for session and revenue forwarding events. We strongly recommend sending Open, Session, and Purchase events.
Note: if you would like to pass revenue values for purchase events, you will need to toggle ON the box next to “Revenue Forwarding”.
5. In the Event Linking section, for each SDK event select the endpoint that maps with the event you’d like to send post-install data for.
Click here to view all supported post-install events
6. Click “Save” at the bottom of the popup. This will pass all events to AdColony and Adjust will pass a flag within the postback telling our system which install events to attribute to your campaigns.
AppsFlyer
Each post-install action has a different endpoint in the Appsflyer system that matches what is set up at the time of SDK integration. To set up a post-install event in the Appsflyer Console:
1. Navigate to the app you wish to edit.
2. On the left-hand side navigation under the Configure section, click “Integrated Partners”.
3. In the Integrated Partners page search for AdColony and click the “Edit” tool to open the configuration window.
4. On the popup screen, select the “In-App Events”.
5. From the Send In-App events to Adcolony dropdown, select the “All in-app events” option so that AdColony can receive all events.
6. In the In-App Events Mappings section “Click to add in app event mapping” and select the SDK Event you want to send to AdColony.
7. From the AdColony Event Tag dropdown, select the endpoint that maps with the event you’d like to send post-install data for. Note: if you’d like to pass revenue values for purchase events, select the box labeled “Send Value”.
Click here to view all supported post-install events
8. Click “Save & Close” at the bottom of the popup.
Kochava
Each post-install action has a different endpoint in the Kochava system that matches what is set up at time of SDK integration. To set up post-install events in the Kochava Console:
1. Navigate to the app you wish to edit.
2. In the App Tools dropdown, select “Partner Configuration”.
3. Under the AdColony configuration, click the dropdown and select “Postbacks”.
4. In the Active Events section, click the dropdown next to the event you would like to enable and select the “Edit” option.
5. From the AdColony Endpoint dropdown box, select the endpoint that maps with the event you’d like to send post-install data for.
6. Fill in the API Key field with the value 25b8c23e2b6bfe08e75aed432f46149b and the Product Id field with the iTunes app ID or Android bundle ID of your app.
7. In the Delivery Method section of the edit page, select the “All” option so that AdColony can receive all events.
Click “Save” at the bottom of the page. This will pass all events to AdColony and Kochava will pass a flag within the postback telling our system which install events to attribute to your campaigns.
Tune
Each post-install action has a postback template that simplifies the generation of the proper postback URL. To set up a post-install event in the Tune Marketing Console:
1. On the left-hand side navigation under the Partners section, click “Integrated Partners”.
2. Enter the name AdColony in the search box and click the AdColony logo.
3. In the menu bar below the AdColony name, click “Postbacks”.
4. On the Postback Templates page, toggle on the event postbacks you wish to enable. AdColony requires the Install event to be enabled for CPI campaigns, and we strongly recommend sending Open, Session, and Purchase events.
