Google Data Safety Form Information

By July 20, 2022, Google Play is mandating all developers to define which data is collected by their apps and third-party libraries or SDKs integrated within these apps through the Google Play Data Safety section form

To assist with meeting this requirement, AdColony is providing developers with an easy-to-use guide on our data collection practices in the context of Google’s Play Data Safety details requirement. For each data type, we provide guidance if AdColony collects this data, and if so, how and for what purpose.

The following table specifies the data that is collected by AdColony’s SDK, and can be used to correctly and accurately answer Google’s data safety questionnaire. 


The information provided here is intended to assist AdColony’s customers in answering the Google Safety Section Questionnaire to the extent that AdColony processes relevant data on behalf of customers. This information does not represent legal advice and customers are required to work with their own professional advisors to determine exactly if and how Google policies apply to them and should adapt responses with the customer’s specific use case and configuration in mind.

Data Use

In relevance to Data Collection and Security questions,

  • Is all of the user data collected by your app encrypted in transit? 
    • Yes, AdColony’s SDK encrypts all data collected in transit. 
  • Do you provide a way for users to request that their data be deleted?
Data Type AdColony default data collection Transmitted off the device/Shared with third parties Purpose Is this data processed ephemerally? Notes
Location Info – Approximate Location Required No Advertising or marketing Yes AdColony completes a geoIP lookup from the request IP address and pass the results of that downstream. AdColony does not collect any first-party location data.
Location Info – Precise Location Never No Advertising or marketing N/A
Personal Info – Name
Email Address
Personal identifiers (account ID, number, or name)
Phone Number
Race and ethnicity
Political or religious beliefs
Sexual orientation or gender identity
Other personal info
Never N/A N/A N/A
Financial Info Never N/A N/A N/A
Health and Fitness Never N/A N/A N/A
Message Never N/A N/A N/A
Photos and Videos Never N/A N/A N/A
Audio Never N/A N/A N/A
Files and Documents Never N/A N/A N/A
Calendar Never N/A N/A N/A
Contacts Never N/A N/A N/A
App Activity – Pageviews and taps in-app
In-app search history
Installed apps
Other user-generated content
Other actions
Required No Advertising or marketing Yes AdColony only collects installed apps user data.  We ask pubs to add allow entries to their Android Manifest so we can check for the existence of the Google, Samsung, etc app stores only.
Web Browsing Never N/A N/A N/A
App info and performance – Crash logs
Other app performance data
Required No Advertising or marketing Yes
Device or other identifiers – Device or other identifiers (for example, IMEI, MAC, and Ad ID) Required Yes Advertising or marketing No
Financial Info, Health and Fitness, Message, Photos and Video, Audio, Files and Docs, Calendar, Contacts, Web Browsing Never N/A N/A N/A