With Campaign Reports by Geo, you can analyze the performance of your Campaigns by Region and Country from within the AdColony Client Portal.
Once you’ve made it to the Campaign Reports page, click on the “Group By” drop-down and select “Ad Campaign with Country Breakdown” or “Ad Campaign with Global Region Breakdown” from the list.
After selecting one of these grouping options, you can narrow down your results by Global Region before generating your report. All regions are included by default.
If you’ve selected the Campaign with Country Breakdown grouping, your results should look similar to this, depending on your date grouping and country filter selections:
As you can see, we’ve sorted the data set on the installs column to easily identify our Campaign’s top-performing countries by install volume.
Click here for a full list of countries.
Important Note: Location data is not available for all users, so you may occasionally notice “None” or “A1 (Anonymous Proxy)” entries in the “Country” field of your results.
If you’ve selected the Campaign with Global Region Breakdown grouping, your results should look similar to this:
Here, we’ve sorted the data set on the eCPI column to figure out in which regions users cost the most to acquire.
Click here for a full list of countries by region.
There are many interesting relationships you can derive from geo-level data, so we encourage you to export your reports to a CSV for offline analysis.
If you have any questions about how to access Reports by Geo, or how best to utilize geo-level data in your organization, please don’t hesitate to contact us at [email protected].