With this App Reports by Geo, you can analyze the performance of your apps by Region and Country from within the AdColony Client Portal.
Once you’ve made it to the App Reports page, click on the “Group By” drop-down and select “App with Country Breakdown” or “App with Global Region Breakdown” from the list.
After selecting one of these grouping options, you can narrow down your results by Global Region before generating your report. All regions are included by default.
If you’ve selected the App with Country Breakdown grouping, your results should look similar to this, depending on your date grouping and country filter selections:
As you can see, we’ve sorted the data set on the earnings column to easily identify our app’s top-performing countries by revenue.
Click here for a full list of countries.
Important Note: Location data is not available for all users, so you may occasionally notice “None” or “A1 (Anonymous Proxy)” entries in the “Country” field of your results.
If you’ve selected the App with Global Region Breakdown grouping, your results should look like similar to this:
Here, we’ve sorted the data set on the eCPM column to figure out which regions are driving the most competitive prices.
Click here for a full list of countries by region.
There are many interesting relationships you can derive from geo-level data, so we encourage you to export your reports to a CSV for offline analysis.
If you have any questions about how to access Reports by Geo, or how best to utilize geo-level data in your organization, please don’t hesitate to contact us at [email protected].