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SDK User Metadata Pass-through

UPDATED: May 13, 2016 05:03PM PDT


​​1. Introduction

The SDK version 2.0 includes new APIs to enable user and context metadata targeting by advertisers.  This document describes how to do this, the benefits to both publishers and advertisers of doing so, and privacy implications.

— What is meta-data?
Some publishers ask their users for specific registration information, such as age, gender, marital status, income and other demographic and psychographic data. This information is called metadata, and if you collect it and are permitted to share it with AdColony, you can submit it to our system from within your application.

— Why should i provide meta-data?
Advertisers often want to reach particular audiences, and user metadata affords a way to precisely target those audiences.  When you provide AdColony with metadata, you have the opportunity to earn additional revenue by unlocking ad campaigns that require metatargeting. Your users are also exposed to ads that are more relevant to them, which provides for a better overall user experience.

— What about user privacy?
All metadata variables and values that AdColony encourages the publisher to pass through are non-personally identifiable.  We will not accept any metadata that contains personally identifiable information, like names or emails.  Also, we will not store the data you pass; it will be used by our ad server, at the moment the request arrives, to properly serve ads for campaigns that require metatargeting.
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2. Revision History

Version Notes
1.0.0 Initial Draft for New Documentation.
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3. Parameters Reference

Variable Name Def Examples
ADC_SET_USER_GENDER Y ADC_USER_MALE, ADC_USER_FEMALE
ADC_SET_USER_AGE N 22
ADC_SET_USER_MARITAL_STATUS Y ADC_USER_SINGLE, ADC_USER_MARRIED
ADC_SET_USER_ANNUAL_HOUSEHOLD_INCOME N 60000, etc
ADC_SET_USER_EDUCATION Y ADC_USER_EDUCATION_GRADE_SCHOOL, ADC_USER_EDUCATION_SOME_HIGH_SCHOOL, ADC_USER_EDUCATION_HIGH_SCHOOL_DIPLOMA, ADC_USER_EDUCATION_SOME_COLLEGE, ADC_USER_EDUCATION_ASSOCIATES_DEGREE, ADC_USER_EDUCATION_BACHELORS_DEGREE, ADC_USER_EDUCATION_GRADUATE_DEGREE
ADC_SET_USER_ZIPCODE N 90210
ADC_SET_USER_LATITUDE N 34.0522
ADC_SET_USER_LONGITUDE N 118.2428
ADC_SET_USER_INTERESTS N "Sports"
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​​4. Implementation​​​

— iOS Header File Definitions


— iOS Basic Metadata Setting Examples
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Do you need help?

  • SDK Integration Email Support
help@adcolony.com
http://assets2.desk.com/
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