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About AdColony

UPDATED: Jun 29, 2017 04:14PM PDT

1. What is AdColony?

AdColony is a premium mobile video ad network and monetization solution.  Our ads are always HD video and audio and feature our proprietary Instant-Play™ technology.
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2. How do you compare with other companies?

— Company Overview

  • AdColony is a leading monetization platform, allowing publishers to maximize revenues via HD video ads utilizing our proprietary Instant-Play™ technology
  • Instant-Play™ delivers HD video ads instantly on mobile apps across iOS & Android for an unparalleled, premium advertising experience
  • Core DNA in technology - 1st mover on iOS, originating as a developer launching 200+ apps with 40 million+ downloads
  • Vast in-app mobile video ad platform delivering monetization to premium publishers from Fortune 500 brands & UA advertisers
  • Privately held company backed by $5 billion venture fund Insight Venture Partners - early investors in Twitter, Flipboard among 50 other companies

— Industry Leading Technology

  • We are the industry leader in HD mobile video technology and in-app video advertising
  • Our proprietary Instant-Play technology ensures videos always play instantly regardless of connection or device type.
  • Our videos are always HD video and audio

— AdColony Advantage

  • We provide an unrivaled user experience by delivering 100% in-app ad inventory
  • No buffering or grainy footage with our Instant-Play technology
  • We deliver both Brand and User Acquisition campaigns which provides a great balance for eCPM and global fill
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3. What differentiates AdColony from other mobile video ad networks?

AdColony is the only mobile video advertising network with Instant-Play™ technology, which ensures that your users never have to wait for our video ads to play. Other video ad networks use dated technology that requires long loading times, which kill the user experience.

Additionally, AdColony was the first mobile advertising network to introduce reward-based video advertising for free-to-play apps and games. We call this technology, Videos-For-Virtual-Currency™ (V4VC™), and it enables publishers of freemium applications to reward users with virtual currency or goods per ad view.
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4. Does AdColony only support video advertising?

AdColony recognizes video as the future of mobile advertising. Traditional banner and rich media units are often ignored by users, and thus aren't as attractive to advertisers seeking engagement.
For these reasons, AdColony developed a core competency in High Definition, Instant-Play™ video advertising. Video is more effective for advertisers because it emotionally engages users. Consequently, publishers realize higher payouts, and benefit from a superior user experience with targeting measures that match the advertiser's message with their audience.  We see video as the most powerful advertising unit and we plan to continue innovation of our video product into the future.
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5. How does AdColony ensure high fill rates?

AdColony ensures high fill rates through a three-pronged approach.

1) By fostering strategic relationships, AdColony's direct ad sales team has attracted world-class brands, advertisers, and media agencies in nearly every major industry sector. We continue to grow our client base and use it to populate our network. 
2) AdColony has formed many partnerships with companies such as Evolve Media Corporation, a leading integrated digital media company that brings together some of the world’s largest ad sales, creative and interactive marketing, and digital media properties publisher teams - to ensure top brand advertisements and high fill rates across our network.
3) As a publisher, you can also sell your own inventory and/or use it to cross-promote your other titles using our platform.
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​6. What are AdColony’s ad services?

AdColony specializes exclusively in high-quality mobile video ads.  As a publisher you can integrate AdColony in two ways. AdColony videos can be integrated as interstitial ads and have ads play pre-roll, mid-roll, or post-roll.  Publishers can also utilize our V4VC™ product.  V4VC™ enables publishers of free-to-play apps to monetize non-transacting users.  Users opt in to watch a video ad and are rewarded with virtual currency.
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