Support Center


UPDATED: Oct 02, 2014 04:06PM PDT

​1. What is COPPA and why does it matter now?

The amended rule for the Children’s Online Privacy Protection Act (COPPA) went into effect on July 1, 2013.

For official information about COPPA, the recent amendments, and a list of FAQs provided by the FTC, please consult the FTC website here:
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2. Is AdColony compliant with the amended COPPA regulation?

Yes. However we need your help. Publishers with apps directed to children have additional responsibilities to maintain the confidentiality, security, and integrity of information they collect from children. One such responsibility includes giving providers of outside services, such as AdColony, actual knowledge of any apps that are subject to COPPA, so AdColony can properly handle the data it receives from that app. In other words, it is your responsibility under COPPA to inform us if your apps are directed to children. You may wish to consult with counsel to help determine which (if any) of your apps are child-directed, or otherwise subject to COPPA. Note that this does not mean AdColony cannot provide you with ads for those apps. Contextually targeted ads are permissible under COPPA. But AdColony must handle the data it receives from those apps differently. Therefore, it is critical that our app publishers tell us which of their apps are child-directed under COPPA.

The following instructions provide the information you need to indicate which (if any) of your apps are subject to the amended rule for COPPA. A PDF document of this information can be found here.

If you have any questions or concerns, please contact your account representative or
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3. How do I manage my apps in compliance of COPPA on AdColony's ad and analytics platform?

AdColony has added an option on our client dashboard under the "Edit App" details page to notify us of your application which may be child-directed pursuant to COPPA. Please update any apps as soon as possible if you have not already done so.
— Step 1
Navigate to the “Edit App” Page for the app in question.
— Step 2
Navigate to the Childrens Online Privacy and Protection Act (COPPA) Options Section.
— Step 3
Click the checkbox to indicate that your app is directed to children under the age of 13
— Step 4
Click the “Save” button at the bottom of the page.
— Step 5
Repeat these steps for any additional apps which are child-directed subject to the new COPPA rules.
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4. Can AdColony apply COPPA rules to individual users if I send age metadata indicating a user is under 13 (for example, if you employ an Age Gate in your app)?

Yes, if you are properly sending AdColony age metadata, as detailed here, and you indicate the user is under the age of 13, we will automatically treat the user in that app as subject to COPPA rules, meaning:
  • We will opt them out of interest-based advertising
  • We will not send their device IDs to third-party data providers
  • We will not combine device identifiers with any other data to create PII profiles
  • We will not associate device identifiers with ‘street & city’ geo-location data
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